For most of my career, I've worked on “firsts.”
Wayfair's first enterprise content strategy team.
Wayfair's first global content operations team.
KnollTextiles' first digital storytelling platform.
Google's transition into a new enterprise CMS ecosystem.
I studied History at Wake Forest to learn how ideas stick. Then my work became about shaping new ideas for some of the most trusted brands.
What I’ve noticed is that:
1: People choose brands that tell a consistent story on both sides of the screen.
2: People act when something feels true.
3: When the website, the product, and the team are all walking the same walk and talking the same talk, trust is easier to earn.
My job is connecting people, workflows, information, and technology so “firsts” become experiences people trust.
Designing content systems that connect
BRAND × WORKFLOW × UX × CMS.