Over a decade of experience working across the full brand, content, and UX stack: 

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[Wayfair Content Ops] Leading a 75-person corporate brand and CMS transformation, working with executive stakeholders to launch 23 landing pages in four languages in eight months. 

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[Wayfair Content Design] Owned end-to-end UX content strategy for internal platforms supporting 25,000+ global employees and suppliers.

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[KnollTextiles] Directing digital storytelling and modernizing the user experience for an iconic design brand, contributing to 5× eCommerce revenue growth. 

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[Openbay] Turning content into a revenue engine for a venture-backed startup, contributing to 310% blog traffic growth.​​

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Currently partnering with agencies, startups, and enterprise teams on freelance engagements.